The World Record “longest on-air awareness campaign on RH Negative blood group” has been achieved by Bharat Serums and Vaccines Limited from Mumbai, Maharashtra, India.

During Mar 12 – Mar 31, 2026; under an ‘on-air awareness campaign on RH Negative blood group’, awareness messages by various eminent doctors have been broadcasted for Two Thousand Four Hundred (2400) minutes on various FM Radios across India.

DB Corp Ltd. (MYFM Radio Division) executed the campaign.